Professional Development Series – Social Media Summer School

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Professional Development Series – Social Media Summer School

Social media has become a key marketing channel for business of any size. But with so much noise in today’s digital world, how do you build a following that drives a measurable value for your business? In this 3-part course, we’ll walk through actionable steps to create content that will enable you to build and grow your brand’s social media following and measure how those efforts are moving the needle for your business. Though the idea of building a great social media community may seem daunting, don’t let that dissuade you. The goal of this course is to arm you with an actionable plan to help you leverage social media to grow your business.

Workshops include:

GETTING THE BASICS RIGHT

July 28, 2017

Presented by: Matt Simpson, Interactive Director and Trey Evans, Inbound Marketing Specialist, Magnetic Creative

The 4 platforms that we’ll be reviewing in-depth are Twitter, Facebook, LinkedIn, and Instagram. We’ll begin with the basics of getting started on social media through digital optimization. In order to get the most out of your efforts, proper account setup is critical (and often overlooked). From there, we’ll dive deeper into the purpose of each social platform and how they can fit into an overarching social media strategy. We’ll also provide some tips on interacting with followers and influencers as well as insights into tools that can help you build and analyze your social media efforts.

  • Overview of Twitter, FaceBook, Instagram and LinkedIn
  • Why Social Media and Current Trends
  • How to Choose the Right Channels, Create Value and Build a Community

CONTENT STRATEGY, CREATION AND CURATION

August 11, 2017

Presented by: Matt Simpson, Interactive Director and Trey Evans, Inbound Marketing Specialist, Magnetic Creative

Before you create a loyal audience, you need a strategy to guide you. And the key to a great strategy is a strong understanding of your target audience – who they are and how you can best communicate with them. We’ll dive into how you can gain insights into your audience on a demographic and psychographic level and how that knowledge will guide you to craft remarkable content that truly resonates. From there, we cover the ins and outs of content creation. You’ll learn insider tips to efficiently create images and videos. As well as tools that we use on daily basis to help streamline your publishing workflow.

  • Defining Brand/ Messaging Strategy—Brand Mission, Voice, Value Proposition
  • Defining Your Audience—Demographics & Psychographics
  • Content Creation and Curation—Video, Photography, Elements of Virality

PROMOTION & AMPLIFICATION

August 25, 2017

Presented by: Matt Simpson, Interactive Director and Trey Evans, Inbound Marketing Specialist, Magnetic Creative

Once you have a solid foundation of content, you’ll learn how to further amplify your reach and engagement by using paid media. We’ll also cover how to integrate social media with your other marketing efforts. In order to give you a holistic understanding of how social media is driving tangible business results, we’ll walk through techniques and reports to measure ROI. These insights will allow you to adjust and optimize your marketing efforts over time.

  • Inbound Strategy—Deliver Top Funnel Content and Direct To Your Website
  • Paid Media—Creating FaceBook & Twitter Audiences
  • Analytics and Tools

Social media may seem like a complex, time consuming investment. But it’s exactly that – an investment. And when done well, that investment can be a powerful multiplier for any business. As we discuss the world of social media, strategy, and potential tools to utilize to develop your social media presence you’ll gain a better understanding of how social media can be an asset to your marketing efforts. Join us in the discussion, and we’ll see you in class! The course will be led by Matt Simpson, Interactive Director at Magnetic Creative, an award winning branding agency headquartered in Temecula.

Reservations are complimentary for anyone to attend. RSVP to Jennifer Turnbow at (951) 676-5090 or jennifer@temecula.org. Seating is first come, first serve.

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